Who We're Here For
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For Riders
Quick question before you scroll: how did you learn to ride?
If you're like most riders in the US, the honest answer is "I taught myself." Maybe a weekend course to get the license, a few tips from friends, then years of trial and error on public roads. Now hold that against this: you'd never get on a plane with a self-taught pilot. Yet almost every one of us rides self-taught, in traffic, surrounded by drivers who don't see us.
That's the way things have always been, and it is what ThrottleWise exists to change — from most riders being self-taught to every single rider getting the very best training, personalized to them, practiced anywhere, on their own schedule, and always free. None of it is our opinion: every lesson brings proven techniques and ways of thinking from the best riding schools and fifty years of crash research to you, in words you can understand and use on your next ride.
And here's the contradiction that drives everything we do: motorcycles have never been safer — better brakes, better tires, better electronics. So why have rider crash statistics repeated, almost unchanged, for decades? Because the machine was never the weak point. The rider is the part nobody ever finished training. "The best rider you can be is also the safest rider" — and when every rider finally has access to the best training, those decades-old numbers start moving toward zero. Think of the lives saved and serious injuries prevented, year after year, as every new rider starts out with this priceless resource.
Don't take our word for it. Watch a sample lesson right now — free, complete, exactly as every rider gets it.
The best way you can support this life-saving mission is to make a donation and help spread the word to everyone you know. The best thing you can do for your riding brothers and sisters is to be the rider they can follow. Thank you so much!
For Family Members
You don't have to ride to help the rider in your life come home safe. The single biggest thing you can do is encourage them to keep training — and ThrottleWise makes that easy, because our rider training is completely free. The best rider is the safest rider. Helping your rider climb the Ladder is the most useful thing you can do for them.
Share this site with them... ask them what they're practicing, encourage them to keep learning to become the best rider they can be! Know that a community of riders and instructors is working alongside you to keep them safe.
Want to see what they'd be learning? Watch a sample lesson — then send it to your rider.
And please make a donation to support this free world-class rider education!
Corporate Sponsorship Program
A California nonprofit · EIN 39-5030027 · Sponsorship by the year, the way a racing team does it · Tax treatment varies by partnership package
ThrottleWise sponsorship works the way a racing team’s does. A sponsor backs the Ladder for one calendar year, January 1 to December 31, and its name and logo close every lesson in the level it backs for that whole year, including any lesson we update during the year. Each fall we set the sponsors for the coming year. Nothing is locked for good: every place is re-earned and repriced each year, so the brands on the Ladder are the ones that showed up this year. The Ladder itself never closes: it is online every day of the year, and riders climb it in every month the weather allows.
Every sponsorship runs from January 1 to December 31. The riding season in most of the country runs spring to fall, but the Ladder and your name on it run all year. 2027 is the first sponsorship year, and its sponsors are paying to film the Ladder.
On the level you back, one tire brand, one helmet brand, one communicator brand. No competitor shares your lessons.
Your name and logo close every lesson in your level, and your gear is ridden on camera as it comes from the factory.
The audience your brand reaches
Founding sponsors, 2027
The sponsors of 2027 are the founding sponsors of the Ladder. They are named as founding sponsors, permanently, on the Ladder page, and they have first choice to renew their level for 2028 at that year’s price. No price is locked beyond the year you buy. A lesson keeps a permanent credit for the brand whose money filmed it, for example “filmed in 2027 with the support of Michelin”, whoever sponsors that level in later years.
The Manufacturer Program and the giveaway bikes
Motorcycle manufacturers have a place of their own for the year: funding plus machines, ridden in the lessons as they come from the factory and given away to riders. Drawings are open to every rider, no membership or purchase required. Your motorcycle is the one riders learn on, and the prize everyone wants to win.
Compliance built in: a giveaway bike is a high-value prize, so drawings run on equal-odds, no-purchase-necessary rules with a free entry route open to all riders, prize-value disclosure, and likely state registration — protecting the manufacturer's brand and the program.
What partners get
| What you get | Presenting sponsor of the year | Sponsor of a level | Supporter |
|---|---|---|---|
| "Presented by" on the Ladder page and at the start of every lesson, all year | ✓ | – | – |
| Name and logo closing every lesson in your level | every level | ✓ | – |
| The only brand in your category | every level | your level | – |
| Your gear ridden on camera, as it comes from the factory | ✓ | ✓ | ✓ |
| Prizes in the rider giveaway | the big prize | ✓ | ✓ |
| Named on the card and the rank list in the motorcycle shops that hand out the Ladder | ✓ | ✓ | – |
| Thanked in the monthly rider email | ✓ | ✓ | ✓ |
| A count every quarter of the riders who passed the lessons you backed | ✓ | ✓ | ✓ |
| First choice to renew for next year | ✓ | ✓ | – |
Tax treatment varies by partnership package — please consult your tax advisor.
Why partner with ThrottleWise
- Named where riders learn — on the lessons themselves, not a banner on a page.
- A cause families root for — you're the brand helping riders come home safely.
- The only brand in your category — on the level you back, this year.
- Built to be measured — every quarter you get the count of riders who passed the lessons you backed.
Let's talk — we'd love to build this with you. Reach us at info@throttlewise.org.
Riding is inherently risky. Our lessons are educational only and are not a substitute for professional, in-person instruction. Always practice new skills at your own risk, in a safe and controlled environment, within your abilities, and in compliance with all laws. See our Terms of Use.